Norlha is the direct link between sustainability and luxury: An organic and natural product processed by hand that fulfills the needs of the luxury market and helps create an alternative livelihood to an impoverished area.
Norlha is lasting value, elegance, lusciousness and personal comfort, all with meaning and a purpose. The brand pays homage to the many textures achieved with yak Khullu and to its Tibetan origin and DNA.
Its founders believe that "culture thrives where people are happy, earning enough to sustain themselves and free from the need of migration as a means of additional income. The purpose of Norlha is to develop the local economy and provide employment in the village itself".
Norlha’s aim is to develop the economy of an area where people find it more and more difficult to earn their living through pastoral activity alone. Industries like Norlha allow nomads to diversify their income while remaining within their communities. The brand trains and employs Tibetan nomads on the high plateau to process and transform the fiber from their yaks.
Norlha believes in innovation: It combines traditional techniques with more modern technology to create luxurious textiles in an endless variety of patterns and weights, suitable for all seasons.
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