Founded in 2009 by Korean-American designer Soyun Shin, SOYER redefines classics with a relaxed, luxurious edge. Its motto: “Sunday Chic” is inspired by the easy sophistication of sweater dressing and gives a global, feminine and versatile look that is ideal for modern women who understand the powerful statement of a relaxed attitude in both dress and in life.
Based in Los Angeles, its signature premium cashmere and imported Italian yarns used with a high attention to finishing is what makes the brand unique.
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